1966-1977 Ford Bronco (1966 - 1977)

The 1966-1977 Ford Bronco (1966 - 1977) has appeared at auction 3,182 times across multiple auction houses. Of those, 1,740 sold at a median hammer price of $54,500.

You can expect to pay between $35,000 and $81,000 for a typical example, though outliers have sold as low as $330 and as high as $1,870,000.

In the past 12 months, 271 examples have sold at auction, with 410 total appearances.

Auction volume has softened, with 271 sales in the past 12 months versus 292 previously.

17% of auction appearances did not result in a sale (reserve not met, withdrawn, or no bids). This is a healthy sell-through rate, indicating strong demand.

The (1966 - 1977) was produced in 4 variants, offering buyers a range of specifications and price points.

This is one of the most actively traded collector cars, with deep auction data and reliable pricing signals.

Data sourced from Barrett-Jackson, Bring a Trailer, and Broad Arrow, plus 9 other auction houses. Last updated March 28, 2026.